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Privacy Policy

Last Updated and Effective Date: June 26, 2024

Hamilton Beach Brands, Inc., located at 4421 Waterfront Drive, Glen Allen, VA 23060, USA, its subsidiaries and divisions (collectively, the “Company,” “we,” or “us”) believe that privacy is important and we are committed to maintaining the trust of our customers and our online guests (“you” or “your”). 

This Privacy Policy explains how and why the Company collects, uses, discloses or otherwise processes your information, including personal information, through our websites or applications (collectively, the “Services”), as well as offline when you interact with us (such as through written or verbal communications between you and the Company).  It also describes the policies and practices we have in place with respect to the retention and protection of your personal information and the choices and rights available to you regarding your personal information. Each time you access or use our Services or otherwise interact with the Company, you consent to the collection, use and disclosure of your personal information by the Company in the manner specified in this Privacy Policy.

We may supplement this Privacy Policy with additional information relating to a particular service, product or transaction with you, such as the privacy policy for software that may accompany our products.  This Privacy Policy does not apply to any Company websites that have their own Privacy Policy, such as Privacy Policies that may be posted on the websites for our international operations.

Table of Contents

1. Personal information we collect about you

Personal information is information that identifies, relates to, describes, is reasonably capable of being associated with, or could reasonably be linked, directly or indirectly, with you or your household.  Personal information does not include information that is publicly available, de-identified, or aggregated.  We may also collect sensitive personal information, which is a subset of personal information.

The information we collect depends upon how you use our Services or otherwise interact or engage with us. The chart below summarizes the categories of personal information, including the sensitive personal information, we collect or that we may collect: 

Personal information we collect or that we may collect
Sensitivity of Information Category of Personal Information Personal Information that We Collect
Personal Information Personal Identifiers
  • Your name
  • Your home or work address
  • Your work, home or mobile phone numbers
  • Your email address
  • Your device identifiers/device data (such as IP address, type of browser, device type)
  • Your date of birth
Commercial information The Company product(s) you purchased or viewed on our website, and related transaction information
Internet information Information regarding your use of our websites, applications and advertisements for our products (including browsing and search history and your interaction with our websites, applications and advertisements)
Geolocation data Your physical location
Audiovisual information Recordings of customer service calls, images, reviews, comments and other electronic or digital content you may provide
Professional or employment-related information Your work experience and history
Education information Your educational background and experience
Inferences We may make inferences from products you have viewed on our website or your purchases to suggest other products that may interest you
Sensitive Personal Information Sensitive personal identifiers We may collect information, such as your social security number or other form of government issued identification, in connection with investigating claims, accidents or incidents related to our products or services
Sensitive characteristics We do not request but may receive information such as information about your race, ethnicity, and gender if you voluntarily provide it to us
Health information Your health information in connection with investigating claims, accidents or incidents related to our products or services

2. How we collect your personal information

We may collect information about you in a variety of situations, including: when you use or interact with our Services or social media pages; make a purchase; register a warranty; contact customer service; create an account on certain of our websites or applications; sign up for email marketing; participate in promotions, sweepstakes, contests or surveys; click on an online advertisement for our products; communicate with us through the Services, social media, email or text message, by phone or other means; or when we receive your information from service providers or other business partners. A summary of the categories of the sources from which we may collect personal information is set forth below.

Sources of personal information we may collect
Sensitivity of Information Category of Personal Information Category of Sources from Which We Collect Personal Information
Personal Information Personal Identifiers
  • Directly from you
  • Automatically (ex. via cookies)
  • Service providers and other third parties (ex. marketing and advertising providers, and website analytics providers, such as Google)
  • Other trusted business partners (ex. in connection with participation in a promotion, sweepstakes or contest)
Commercial information
  • Directly from you
  • Automatically (ex. via cookies)
  • Service providers and other third parties (ex. marketing and advertising providers, and website analytics providers, such as Google)
Internet information
  • Automatically (ex. via cookies)
  • Service providers and other third parties (ex. marketing and advertising providers, and website analytics providers, such as Google)
Geolocation data:
  • Automatically (ex. via cookies)
  • Service providers and other third parties (ex. marketing and advertising providers, and website analytics providers, such as Google)
Audiovisual information:
  • Directly from you
  • Service providers and other third parties (ex. marketing and advertising providers, and website analytics providers, such as Google)
Professional or employment-related information Directly from you
Educational information Directly from you
Inferences
  • Directly from you
  • Service providers and other third parties (ex. marketing and advertising providers, and website analytics providers, such as Google)
Sensitive Personal Information Sensitive personal identifiers Directly from you
Sensitive characteristics Directly from you
Health information Directly from you

Cookies.
We and our service providers may collect your information using cookies when you visit our websites.  “Cookies” are small electronic files which a website can use to recognize repeat visitors. Cookies can include web beacons, web logs, pixel tags, passive capture technologies and other technologies.   When you visit our websites, we or our service providers may place a Cookie on your computer or electronic device to help us to customize your experience or to allow you to use the functions made available via our websites. For example, certain Cookies are necessary to allow you to register your product, make warranty claims or purchase products. We also allow our marketing, advertising and analytics providers to place Cookies on our websites to collect information about your interaction with such websites in order to serve advertisements tailored to your interests or to provide us with analytics services as described below. We utilize a Cookies consent module to allow you to choose which Cookies you will allow to operate when visiting our websites. The “Cookie Preferences” link at the bottom of the website has additional, more in depth information, regarding the cookies that are on our website. You may withdraw or change your consents at any time by clicking the “Cookie Preferences” link at the bottom of the website and then selecting which Cookies (Required Cookies, Functional Cookies and/or Advertising Cookies) the website may use.   To the extent permitted under applicable law, unless you opt-out of a particular type of cookie, as disclosed in the Cookie Preferences, you are consenting to our use of them.

Your browser will also allow cookies and enable automatic collection of information unless you change the default browser settings. Most browsers allow you to manage your cookies preferences. You may adjust your browser to reject or delete cookies. Please note that disabling cookies may impact your experience or limit certain functionality on our websites. The following links show how to adjust the browser setting of the most frequently used browsers: 

Third-Party Marketing and Advertising Service Providers. 
Third parties providing marketing and advertising services to us, including, without limitation, search engines like Google and social media platforms like Facebook, may show the Company’s advertisements on websites across the internet.  These third parties may use cookies and/or device identifiers to serve such advertisements to you based on your past visits to our website. You can opt out of a third party’s use of cookies on our website by clicking the “Cookie Preferences” link at the bottom of the website, selecting “Advanced Settings”, and then adjusting which Advertising Cookies may be used by the website, or by visiting the  Network Advertising Initiative opt-out page, and you can control the use of device identifiers by using your device’s settings. To the extent permitted under applicable law, unless you opt-out of these types of cookies and/or device identifiers, you are consenting to the use of them.

Website Analytics Information.
We use Google Analytics to ensure website functionality and improve our websites.  This software may record information such as your IP address, location, date of birth and gender, browser type and language, operating system, access time, duration of visit, pages you view within our website, search terms you enter, and other actions you take while visiting us, the pages you view immediately before and after you access our website, how often you use our website, aggregated usage and performance data, application errors, and debugging information.  Google Analytics is owned and controlled by Google LLC.  Data collected by Google is subject to its privacy policy.  You can opt-out of Google Analytics by installing the Google Analytics Opt-out Browser Add-on (https://tools.google.com/dlpage/gaoptout).

3. Why we collect your personal information

The particular reason for our collection or use of your information depends on how and why you use our Services or are otherwise interacting with us. We may collect and use your personal information for the following purposes (and for other purposes disclosed to you at the point of collection, as authorized or consented to by you, or as otherwise permitted or required by applicable law):

Reasons we may collect your information
Sensitivity of Information Category of Personal Information Purpose(s) for Which We Use This Information
Personal Information Personal Identifiers:
  • Transactional purposes (ex. to deliver your orders and provide services; to install, maintain or service your products; to accept payment for products and services; and to communicate information about your transactions)
  • Customer service (ex. to respond to your questions, comments, or customer service requests)
  • Warranty support (ex. to register your product and provide warranty support)
  • Marketing/advertising purposes (ex. to deliver advertisements and product information; to inform you of new products or services; to target advertising to you; to deliver remarketing advertisements to you across the internet based on your past visits to our website; to deliver customized advertising content; and to verify your qualifications for and administer your participation in promotions, sweepstakes, contests or surveys)
  • Product development and analytical purposes (ex. to improve our websites, products and services)
  • Administration (ex. to maintain the operability and security of our websites and applications; to detect and prevent fraud or intellectual property infringement; to protect our property and assets; and to investigate claims, accidents or incidents related to our products and services)
  • Legal compliance (ex. to comply with our legal and contractual obligations)
Commercial information:
  • Transactional purposes (ex. to deliver your orders and provide services; to install, maintain or service your products; to accept payment for products and services; and to communicate information about your transactions)
  • Customer service (ex. to respond to your questions, comments, or customer service requests)
  • Warranty support (ex. to register your product and provide warranty support)
  • Marketing/advertising purposes (ex. to inform you of new products or services; to target advertising to you; to deliver customized advertising content)
  • Administration (ex. to investigate claims, accidents or incidents related to our products and services)
  • Legal compliance (ex. to comply with our legal and contractual obligations)
Internet information Marketing/advertising purposes (ex. to target advertising to you; to deliver remarketing advertisements to you across the internet based on your past visits to our website; to deliver customized advertising content)
Geolocation data Marketing/advertising purposes (ex. to target advertising to you; to deliver customized advertising content)
Audiovisual information:
  • Customer service (ex. to respond to your questions, comments, or customer service requests)
  • Marketing/advertising purposes (ex. to promote our products)
  • Product development and analytical purposes (ex. to improve our websites, products and services)
  • Administration (ex. to investigate claims, accidents or incidents related to our products and services)
Professional or employment-related information Marketing/advertising purposes (ex. to target advertising to you; to deliver customized advertising content)
Educational Information Marketing/advertising purposes (ex. to target advertising to you; to deliver customized advertising content)
Inferences
  • Marketing/advertising purposes (ex. to target advertising to you; to deliver customized advertising content)
  • Product development and analytical purposes (ex. to improve our websites, products and services)
Sensitive Personal Information Sensitive personal identifiers
  • Administration (ex. to investigate claims, accidents or incidents related to our products and services)
  • Legal compliance (ex. to comply with our legal and contractual obligations)
Sensitive characteristics As noted above, we do not request but may receive this information if you voluntarily provide it to us
Health information
  • Administration (ex. to investigate claims, accidents or incidents related to our products and services)
  • Legal compliance (ex. to comply with our legal and contractual obligations)

4. How we sell, share or disclose your personal information

When we disclose your personal information, we require that our contractors, business partners, and service providers use the information only in accordance with the terms of this Privacy Policy.  The following describes our policies with respect to the disclosing or sharing of your personal information with others.

Sale or Sharing of Personal Information. For purposes of this Privacy Policy: 

  • “Sell,” “selling,” “sale,” or “sold,’’ means selling, renting, releasing, disclosing, disseminating, making available, transferring, or otherwise communicating orally, in writing, or by electronic or other means, a consumer’s personal information by the business to a third party for monetary or other valuable consideration.  
  • “Share,” “shared,” or “sharing” means sharing, renting, releasing, disclosing, disseminating, making available, transferring, or otherwise communicating orally, in writing, or by electronic or other means, a consumer’s personal information by the business to a third party for cross-context behavioral advertising, whether or not for monetary or other valuable consideration, including transactions between a business and a third party for cross-context behavioral advertising for the benefit of a business in which no money is exchanged.  

Under the California Consumer Privacy Act of 2018, as amended by the California Privacy Rights Act of 2020 (“CPRA”), the disclosure of data received by our third-party advertising, social media and analytics partners may be considered a sale of personal information.  We engage such companies, including Google and Facebook, for advertising and data analytics.  We also allow certain entities to place cookies on our websites and applications to collect information about your interaction with such websites and applications to which such companies have access.  We may also disclose personal information to third parties for targeted advertising and customized advertising, which constitutes sharing of personal information under the CPRA.

The chart below shows the categories of personal information we sell or share, the categories of third parties to whom we sell or share the personal information and the business purpose for the sale and sharing of the personal information.

Parties to whom personal information "sold" or "shared"
Sensitivity of Information Categories of Personal Information Categories of Third Parties Business Purposes
Personal Information Personal Identifiers
  • Affiliates
  • Trusted business partners
  • Advisors
  • To target advertising to you
  • To deliver remarketing advertisements
  • To deliver customized advertising content
  • For analytics purposes
Commercial information
  • Affiliates
  • Trusted business partners
  • Advisors
  • To target advertising to you
  • To deliver remarketing advertisements
  • To deliver customized advertising content
  • For analytics purposes
Internet information
  • Affiliates
  • Trusted business partners
  • Advisors
  • To target advertising to you
  • To deliver remarketing advertisements
  • To deliver customized advertising content
  • For analytics purposes
Geolocation data
  • Affiliates
  • Trusted business partners
  • Advisors
  • To target advertising to you
  • To deliver remarketing advertisements
  • To deliver customized advertising content
  • For analytics purposes
Professional or employment-related information
  • Affiliates
  • Trusted business partners
  • Advisors
  • To target advertising to you
  • To deliver customized advertising content
Educational Information
  • Affiliates
  • Trusted business partners
  • Advisors
  • To target advertising to you
  • To deliver customized advertising content
Inferences
  • Affiliates
  • Trusted business partners
  • Advisors
  • To target advertising to you
  • To deliver customized advertising content
  • For analytics purposes

Disclosure of Personal Information to Service Providers and Certain Others. We may disclose, transfer or make available personal information to the following entities: our parent company, affiliates, subsidiaries or divisions (“Affiliates”) and individual colleagues (“Employees”); service providers; trusted business partners; our professional advisors, including lawyers, insurers, accountants and auditors (“Advisors”); and official government bodies, such as government agencies, local authorities, regulators and the police (“Official Government Bodies”) for the purposes described in this Privacy Policy, as otherwise authorized or consented to by you, or as otherwise permitted or required by applicable law.  

We may disclose or transfer your personal information to these entities for various business purposes, including:  

  • To Provide Services on Our Behalf: We may disclose or transfer personal information to service providers who need your information to provide services to us, such as processing or fulfilling orders, processing payments, maintaining our computer systems, providing security or fraud detection services, providing analytic services, providing advertising services and administering marketing and advertising campaigns, or providing similar services on our behalf.  They are provided only the information necessary to perform the services. In addition, we require, among other things, that they use and disclose the information only for the purpose for which we disclose or transfer it to them and maintain adequate privacy protections and security standards in accordance with applicable law and consistent with the terms of this Privacy Policy.
  • To Perform Job Function: We may disclose personal information to, or allow access to personal information by, our Employees who need it to do their job functions, such as fulfilling orders and processing payments, and providing customer service or warranty support.
  • To Obtain Professional Advice:  We may disclose personal information as necessary to our Advisors for the purposes of managing risks, obtaining professional advice, exercising legal rights or defending against legal claims, etc.
  • Security and Fraud Detection: We may disclose personal information as necessary for our security and fraud detection services including detecting and investigating security incidents, protecting against malicious, deceptive, fraudulent, or illegal activity; and prosecuting those responsible for that activity.
  • Functionality & Debugging: We may disclose personal information as necessary to engage in debugging to identify and repair errors that impair existing intended functionality.
  • Advertising and Marketing Services: We may disclose personal information to provide advertising or marketing services on our own behalf.
  • Quality Control & Improvement of Products and Services: We disclose personal information to verify, maintain, and improve our products and services.
  • Legal Compliance: Where it is required or permitted by applicable law, we may provide your personal  information to Official Government Bodies including (a) to comply with any legal process; (b) to respond to their requests; (c) to enforce our terms and conditions; (d) to protect our operations and protect our rights, privacy, safety or property, and/or that of you or others; and (e) to allow us to pursue available remedies or limit the damages that we may sustain.

The following chart sets forth the categories of personal information we have disclosed to our service providers for a business purpose over the past 12 months.

Service providers to whom personal information is disclosed with and why
Sensitivity of Information Categories of Personal Information that We Disclose Business Purposes for Disclosure of Personal Information
Personal Information Personal Identifiers
  • To provide services on our behalf
  • To obtain professional advice
  • Security and fraud detection
  • Functionality & Debugging
  • Advertising and marketing services
  • Quality control & improvement of our products and services
  • Legal compliance
Commercial information
  • To provide services on our behalf
  • To obtain professional advice
  • Legal compliance
Internet information
  • To provide services on our behalf
  • To obtain professional advice
  • Legal compliance
Geolocation data
  • To provide services on our behalf
  • To obtain professional advice
  • Legal compliance
Audiovisual information
  • To provide services on our behalf
  • To obtain professional advice
  • Quality control & improvement of our products and services
  • Legal compliance
Professional or employment-related information
  • To provide services on our behalf
  • To obtain professional advice
  • Legal compliance
Education information
  • To provide services on our behalf
  • To obtain professional advice
  • Legal compliance
Inferences
  • To provide services on our behalf
  • To obtain professional advice
  • Legal compliance
Sensitive Personal Information Sensitive identifiers
  • To obtain professional advice
  • Legal compliance
Sensitive characteristics
  • To obtain professional advice
  • Legal compliance
Health information
  • To obtain professional advice
  • Legal compliance

In addition, we may disclose your personal information for the following purposes: 

  • In Connection with a Reorganization or Similar Business Transaction: We may also disclose personal information in connection with or during negotiation or on completion of any reorganization, acquisition, merger, sale, joint venture, assignment, transfer or other disposition of all or any portion of our business, assets, or stock (including in connection with any bankruptcy or similar proceedings). 
  • Other Business Purposes: We may disclose personal information for other business purposes described above in the section entitled “WHY WE COLLECT YOUR PERSONAL INFORMATION”.

Sensitive Personal Information. We only use and disclose sensitive personal information for purposes disclosed herein.  We do not use or disclose sensitive personal information for purposes other than those authorized purposes, without your express consent, unless otherwise permitted or required by applicable law.    

Cross Border Transfers. Because we operate as part of a global business, the recipients of your information may be located outside the jurisdiction in which you are located. As such, when your personal information is used or stored outside of your jurisdiction, government or regulatory agencies, courts and law enforcement of that country may be able to obtain access to your personal information in accordance with the laws of that country.  The transfer of your information will be subject to the reasonable security measures described below under “HOW WE PROTECT YOUR INFORMATION”.  

Disclosure of Aggregated and/or De-Identified Information. We may aggregate, de-identify and/or anonymize your personal information, in accordance with applicable law, so that it can no longer be linked to you.  Subject to applicable laws, we may use and disclose aggregated, de-identified or anonymous information for any purpose at our sole discretion. 

5. How we protect your information

We will not use your personal information for any purpose other than the purposes described in this Privacy Policy, or as otherwise permitted or required by applicable law.  We use reasonable security measures, including physical, administrative, and technical safeguards to help us protect your information from loss or theft, and from unauthorized access, use, disclosure, copying or modification. These measures may include encryption, security certificates, access controls, information security technologies, policies, procedures, employee privacy and data security training, privacy impact assessments, and other information security measures to help protect your information. We also use contractual provisions and other measures to require our suppliers and service providers to whom we transfer or disclose personal information to, among other things, maintain appropriate security safeguards to protect such information from unauthorized access, use and disclosure. 

6. How long we keep your personal information

We will retain your personal information for as long as necessary to fulfill the purposes for which we collected it or as otherwise required by applicable law.  To determine the appropriate retention period for personal information, we consider the amount, nature, and sensitivity of the personal information, the potential risk of harm from unauthorized use or disclosure of your personal information, the purposes for which we process your personal information and whether we can achieve those purposes through other means, and the applicable legal requirements.  If we no longer require your personal information for these purposes, we will delete, destroy or anonymize it in accordance with applicable law, unless we are required by law to keep it for a longer period.

7. Your rights if you are a California resident

If you are a resident of California, your right to submit certain requests relating to your personal information is described below.  Please note that these rights are subject to certain exceptions and certain of these rights are subject to verification mechanisms.  You may designate an authorized agent to make the requests below on your behalf; however, you will still need to verify your identity directly with us before your request can be processed. 

Rights to Know, Correct and Delete 

Right to Know Personal Information Collected About You
You have the right to know: (1) the categories of personal information we have collected about you; (2) the categories of sources from which the personal information is collected; (3) the business or commercial purpose for collecting, selling, or sharing personal information; (4) the categories of third parties to whom we disclose personal information; and (5) the specific pieces of personal information we have collected about you.  You also have the right to know the list of all third parties to whom we have disclosed personal information, as defined under California Civil Code Section 1798.83(e) (a/k/a the “Shine the Light Law”), during the preceding year for third-party direct marketing purposes. 

Right to Know Personal Information Disclosed or Shared
You have the right to request that we tell to you: (1) the categories of personal information that we collected about you; (2) the categories of personal information that we sold or shared about you and the categories of third parties to whom the personal information was sold or shared, by category or categories of personal information for each category of third parties to whom the personal information was sold or shared; and (3) the categories of personal information that we disclosed about you for a business purpose and the categories of persons to whom it was disclosed for a business purpose.

Right to Correct Inaccurate Information 
You also have the right to request that we correct your personal information collected or maintained by us.  If you believe that any of the personal information we maintain about you is inaccurate, you have the right to submit a request for us to correct that information.  Upon receipt of a request, we will use commercially reasonable efforts to correct the information as you direct.

Right to Request Deletion of Your Personal Information  
You also have the right to request that we delete your personal information collected or maintained by us.  We will let you know what, if any, personal information we can delete from our records, and we will direct any service providers that may have collected personal information about you to delete your personal information from their records.  There may be circumstances where we cannot delete your personal information or direct service providers to delete your personal information from their records.  For example, if we need to: (1) retain your personal information to complete a transaction or provide services; (2) detect security incidents; (3) protect against unlawful activities; (4) identify, debug or repair errors; or (5) comply with a legal obligation.

Exercising Rights to Know, Correct and Delete, and Related Verification Measures1
You may submit a request regarding your rights to know, correct and/or delete by contact us by email at privacy@hamiltonbeach.com, by submitting our customer service form, or by phone at (800) 992-4616.

When you make a request to know, delete and/or correct, to help protect your privacy and maintain security, we will take steps to verify your identity.  Our verification procedure may differ depending on whether you have an account with us or not and the request you are making.  The following generally describes the verification processes we use:

  • Password Protected Accounts. If you have a password-protected account with us, we may use existing authentication practices to verify your identity but will require re-authentication before disclosing, correcting or deleting data.  If we suspect fraudulent or malicious activity relating to your account, we will require further verification (as described below) before complying with a request to know or delete.
  • Verification for Non-Accountholders. If you do not have, or cannot access, a password-protected account with us, we will generally verify your identity as follows: 
    • For requests to know categories of personal information, we will verify your identity to a reasonable degree of certainty by matching at least two data points provided by you with reliable data points maintained by us. 
    • For requests to know specific pieces of personal information, we will verify your identity to a reasonably high degree of certainty by matching at least three data points provided by you with reliable data points maintained by us.  We will also require a declaration, signed under penalty of perjury, that the person requesting the information is the person whose information is the subject of the request or that person’s authorized representative.  We will maintain all signed declarations as part of our records. 
    • For requests to correct or delete Personal Information, we will verify your identity to a reasonable degree or a reasonably high degree of certainty depending on the sensitivity of the personal information and the risk of harm posed by unauthorized deletion.  We will act in good faith when determining the appropriate standard to apply. 

If there is no reasonable method by which we can verify your identity, we will state so in response, including an explanation of why we have no reasonable method to verify your identity. 

If you use an authorized agent to submit a request to know, delete or correct, we may require the authorized agent to provide proof that you gave the agent signed permission to submit the request. We may also require you to do either of the following: (a) verify your own identity directly with us; or (b) directly confirm with us that you provided the authorized agent permission to submit the request.  This requirement does not apply if you have provided the authorized agent with power of attorney pursuant to California Probate Code sections 4121 to 4130. 

We will respond to requests to know, requests to delete and / or delete no later than 45 calendar days.  If we cannot verify your request within 45 days, we may deny your request.  If necessary, we may take up to an additional 45 days to respond to your request but in such an event will provide you a notice and an explanation of the reason that we will take more than 45 days to respond to your request.    

Right to Opt-Out of the Sale or Sharing of Your Personal Information.
You may opt-out of the sale or sharing of your personal information, described above, by submitting our customer service form. You can also exercise your right to opt-out by using a browser that supports an opt-out preference signal (also known as a Global Privacy Control (GPC)).  If you choose to use this signal, you will need to turn it on for each browser you use.    

The Company does not sell or share personal information about California consumers if we have actual knowledge that the consumer is younger than 16 years old.

Right to Limit the Use of Your Sensitive Personal Information. 
Under the CPRA, California residents have the right to limit the use of sensitive personal information under certain circumstances.  We only use your sensitive personal information for the following purposes:  (i) to that use which is necessary to perform the services or provide the goods reasonably expected by you; (ii) to help to ensure security and integrity; (iii) to perform services on our behalf; (iv) to undertake activities to verify or maintain the quality or safety of a service or device that is owned, manufactured, manufactured for, or controlled by us; and (v) to improve, upgrade, or enhance the service or device that is owned, manufactured, manufactured for, or controlled by us.  Given the nature of our use of your sensitive personal information, you do not have the right to request that we limit the use of your sensitive personal information. 

Right to Non-Discrimination for the Exercise of Your Privacy Rights
If you choose to exercise any of the privacy rights conferred by the California Consumer Privacy Act of 2018, as amended by the California Privacy Rights Act of 2020, you also have the right not to receive discriminatory treatment by us.  This means that, consistent with California law, we will not deny providing our services to you, charge you different prices or provide a different level or quality of service to you unless those differences are related to the value of your personal information.  

8. Your rights if you are a resident of a state other than California

Depending on your state of residency, you may have certain rights related to your personal information.  California residents should refer to the “YOUR RIGHTS IF YOU ARE A CALIFORNIA RESIDENT” section above and for a description of California specific rights and Nevada residents should refer to the “Nevada Privacy Notice” below.   

If you are a resident of Colorado, Connecticut, Utah, Virginia, Texas, Oregon, Florida, or Montana (except as noted below), you may have, or may soon have, certain additional rights set forth below.  The rights of the residents of the states of Colorado, Connecticut, Utah and Virginia are currently in effect.  The rights of the residents of the states of Florida, Oregon and Texas go into effect on July 1, 2024, and the rights of the residents of the state of Montana go into effect on October 1, 2024. 

Please note that these rights are subject to certain exceptions and certain of these rights are subject to verification mechanisms.

The Right to Know: You have the right to know whether we are processing your personal information, and, if you are a resident of Oregon, the categories of your personal information we have processed and the specific third parties to which we have disclosed it. 

The Right of Access: You have the right to access your personal information, and to obtain a copy of it in a readily usable format, if feasible.

The Right to Correct Inaccuracies: You may request that inaccuracies in your personal information be corrected.  Utah law does not provide for this right.

The Right to Delete: You have the right to request that your personal information be deleted, except in cases where retention is required by law or contractual obligation. 

The Right to Data Portability: You have the right to obtain a copy of your data in a portable and, if feasible, readily usable format.

The Right to Opt-Out: You may elect to prevent your personal information from being:  

  1. Used in targeted advertising; 
  2. Sold;  
  3. *Used for profiling purposes that may produce legal or similarly significant effects. 

* Utah law does not provide for this right.

The Right to Non-Discrimination for Exercising Your Rights: If you choose to exercise any of your rights, you have the right to not receive discriminatory treatment by us. 

Rights Regarding Sensitive Personal Information: In connection with your sensitive personal information: (a) if you are a resident of Utah or Oregon, we will not process that information without first presenting you with clear notice and an opportunity to opt out of the processing; and (b) if you are a resident of Colorado, Connecticut, Florida, Montana, Texas or Virginia, we will not process sensitive personal information without obtaining your consent.  You have the right to withdraw your previous consent and opt out of further processing of your sensitive personal information.   

Furthermore, if we have actual knowledge that you are 13 years of age and not older than 16 years of age, we will not without your consent process your personal information for the purposes of targeted advertising, profiling in furtherance of decisions that produce legal effects or effects of similar significance or selling your personal information.

You may submit a request email at privacy@hamiltonbeach.com, by submitting our customer service form, or by phone at (800) 992-4616. When you make a request, to help protect your privacy and maintain security, we will take steps to verify your identity.  Our verification procedure may differ depending on whether you have an account with us or not and the request you are making.  These are described above in “Exercising Rights to Know, Correct and Delete, and Related Verification Measures”.

Information requests under “Right of Access” and “Right to Data Portability” will be transmitted securely. If we cannot fulfill your request, we will notify you of that decision and the reasons why within 45 days. At that point if you believe our decision was in error, you may have the right to submit an appeal using the method(s) above.  If the result is the same, you can also seek assistance and/or redress from your state attorney general. 

9. Nevada Privacy Notice

Nevada law provides that Nevada residents may opt-out of the “sale” of “covered information” to third parties, including but not limited to name, address, social security number, and online service activity.  Our uses of your personal information are not sales under Nevada law, so no opt-out is required. 

10. Personal information of Mexican residents

Under Mexican privacy laws (“Mexican Privacy Laws”), the Company is a controller of information that the Company receives. The Company does not proactively obtain or collect data considered sensitive under Mexican Privacy Laws, such as race, religion, health information, sexual preference or political opinion.  We ask that you do not provide information of this nature to the Company.  In the event that you voluntarily provide us with sensitive information, we will use such information only to the extent that it is necessary to provide the service you requested.  The Company stores, processes and transfers your information for the purposes, in the manners and using the methods described in this Privacy Policy. We retain your information for as long as we have a relationship with you and for a period after the relationship has ended.  

When determining how long to keep your personal information after our relationship with you has ended, we take into account how long we need to retain the information to fulfill the purposes described above and to comply with local laws and regulations.  

We may transfer, process and store your personal information outside of your home country, including in the   United States and Canada. We have put in place appropriate safeguards for such transfers (such as standard contractual clauses and agreements) in accordance with Mexican Privacy Laws.  

Some of the processing we conduct will involve making decisions about you based on automated processing of your personal information. For example, we may conduct profiling activities to select personalized offers or recommendations for you based on your browsing history or your purchase of Company products. Where these decisions are based solely on our automated processing of your personal data, these types of decisions will not have legal or similar effects on you, but you can still contact us for further information and to object to this use of your personal information.  

Mexican Privacy Laws set the rules on when we can send direct marketing communications to you via email, SMS or post. In some circumstances we are required to obtain your affirmative consent; however, to the extent that this Privacy Policy is not delivered directly or personally to you, you will have a period of five days to express your refusal for the processing of your personal data for purposes other than those that are necessary and give rise to the legal relationship that exists between us. If you do not express your refusal for the processing of your data in accordance with the above, it will be understood that you have given your consent for the processing of such data.  

You have certain rights regarding your personal information. These rights include the rights to: access your personal information; rectify the personal information we hold about you; cancel and delete your personal information; object to our use of your personal information; lodge a complaint with your local data protection authority; and withdraw any consent you have given to use your personal information. If you wish to exercise any of the rights that you may have, please contact us by email at privacy@hamiltonbeach.com, by submitting our customer service form, or or by phone at (800) 992-4616. We may confirm: (i) the information required for your identification as well as the documents needed to be sent alongside your request; (ii) the time periods in which you will receive an answer to your request; (iii) how you should file your request, including the forms that you may use to file your request, if any, and; (iv) the form or means in which we will deliver you the information.     

When you use the website on which this Privacy Policy is posted, you consent to the collection, processing and use of your personal information, including financial information, sensitive personal information and health information, as described in this Privacy Notice. 

11. Stripe Services

We use Stripe for payment, analytics, and other business services. Stripe collects and processes personal data, including identifying information about the devices that connect to its services. Stripe uses this information to operate and improve the services it provides to us, including for fraud detection and prevention. You can learn more about Stripe and its processing activities via Stripe’s privacy policy at https://stripe.com/privacy.

12. Zendisk Services

We use Zendesk to provide customer support and warranty services to our customers, and for other business services.  If you contact us regarding a transaction or product or for other customer support, your personal information will be collected, stored, used and/or processed by Zendesk, as permitted by and in accordance with applicable law, to provide these services to us.

Our websites may contain links to third-party websites (such as Facebook® or Twitter®) and services (such as Apple Pay) and to advertisements by third parties (collectively, “Third-Party Features”). Links to Third-Party Features are provided for your convenience only. Your use of a linked Third-Party Feature is governed by the privacy policy of the company providing the Third-Party Feature, not by this Privacy Policy.

14. Information from children

The Company does not direct its websites or applications to children under 14 years of age.  No information should be submitted to our websites or applications by persons under 14 years of age.  Persons under the age of 14 are not allowed to register for newsletters, clubs or activities. Individuals under 18 should consult with their parent or guardian about the use of the Company’s websites or applications for their benefit.  Persons under 18 years old are not allowed to make purchases or participate in contests. When appropriate, the Company may ask you to indicate your date of birth to verify compliance with the age requirements set forth herein.   

The Company does not knowingly collect information from persons under 14 years of age or provide any personal information from such persons to any third party for any reason whatsoever. The Company does not allow persons known to be under 14 years of age to receive direct marketing communications from the Company.   

15. Your control of your information

You have certain choices regarding the use of your information for marketing purposes. Those choices include the right to deactivate any account you have with the Company and to opt-out of receiving any marketing materials from the Company.  The methods by which you can exercise your options to deactivate your account or opt-out are as follows:  

Deactivate your account: If you have an account with us, you may deactivate your account by emailing us at privacy@hamiltonbeach.com  and requesting that we deactivate your account. 

Opt-Out of Promotional Email Communications: You may opt out of promotional email by clicking on the “unsubscribe” link   in the email, or by emailing us at privacy@hamiltonbeach.com, and explaining the email or types of promotional emails that you would like to unsubscribe from. Please also note that if you have previously added your contact information to the mailing list of one of our clients or partners and later withdraw your consent, you will have to contact that third party to request removal from that third party’s mailing list.

Opt-Out of Promotional Text Message Communications: You may opt out of promotional text messages by clicking on the “unsubscribe” link in the text message, or by emailing us at privacy@hamiltonbeach.com, and briefly describing the text message or types of promotional text messages that you would like to unsubscribe from.

Opt-Out of Promotional Mail Communications: You may opt out of promotional mail communications by following   instructions provided in the mailing, or by emailing us at privacy@hamiltonbeach.com, and briefly describing the mailing that you would like to unsubscribe from. 

You may also exercise any of the rights that you may have by submitting our customer service form or by calling us at (800) 992-4616.

16. Exclusion of anonymous information

Information which is aggregated and anonymized in accordance with applicable law in such a manner that the identity of the natural person to whom the information relates can no longer be identified shall not be considered personal information and shall not be subject to the rights and responsibilities set forth in this Privacy Policy. 

17. Company ownership of information

All opinions, ideas, suggestions, and other feedback submitted to the Company, may be used by the Company without any restriction and free of charge, and nothing contained in this Privacy Policy shall limit or otherwise affect said rights.  

18. Contact information

Privacy and security is important to us all. We depend on information sharing as our principal means to best serve you. This is why we are committed to building a trusting relationship with you. We will continually monitor customer feedback and seek to improve our services to meet your needs. If you have any questions about this Privacy Policy or you would like to provide comments, you can send an email to privacy@hamiltonbeach.com, mail your questions or comments to Attn: Privacy, Hamilton Beach Brands, Inc., 4421 Waterfront Drive, Glen Allen, Virginia 23060 or submit your questions or comments via our customer service form, or call us at (800) 992-4616.  

19. Changes to the privacy policy

The Company reserves the right to modify or update this Privacy Policy at any time. The modified Privacy Policy will be published on the Company’s websites. You will be able to verify the Privacy Policy has changed because the effective date will always be present. Every change made to our Privacy Policy will be effective the following day from its publication date. If you object to the modifications, please reach out to us at the following e-mail privacy@hamiltonbeach.com. Your continued use of our Services after a Privacy Policy modification means you consent to the new Privacy Policy to the extent permitted by law. The Company encourages you to review our Privacy Policy periodically.

1This process applies to residents in all states.

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